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Privacy Policy
This Privacy Policy explains how BMODEL OÜ (referred to as “we”, “our”, “us”) collects, uses, and protects your personal data when you visit or make a purchase from https://bmodel.ch (the “Website”).
1. Who We Are
- Company: BMODEL OÜ
- Address: Sepapaja tn 6, 15551 Tallinn, Harju Maakond, Estonia
- Contact: manager@bmodel.ch
We are the data controller of your personal data under applicable data protection laws, including the General Data Protection Regulation (GDPR).
2. What Personal Data We Collect
We may collect the following types of data:
- Identity Data: name, email, phone number
- Transaction Data: order details, shipping address, billing address
- Technical Data: IP address, browser type, time zone, device information
- Usage Data: pages visited, interaction with ads, time spent
- Marketing Data: your preferences regarding marketing communications
3. How We Collect Your Data
Your data is collected through:
- Direct interaction: order forms, contact forms, account creation
- Automated technologies: cookies, analytics, tracking pixels
- Third-party tools:
- Google Analytics (audience & traffic tracking)
- Google Ads (ad conversion and retargeting)
- Meta Ads / Meta Pixel (Facebook/Instagram advertising and audience insights)
4. How We Use Your Data
We use your data to:
- Fulfill your orders and manage your account
- Provide customer service
- Improve our website and offerings
- Send promotional emails (with your consent)
- Conduct advertising campaigns (Google Ads, Meta Ads)
- Analyze website performance and user behavior (Google Analytics, Meta Pixel)
We never sell your personal data.
5. Cookies and Tracking Technologies
We use cookies for functionality and analytics:
Necessary cookies (WordPress core & WooCommerce)
- Maintain session status (e.g. cart content)
- Enable secure checkouts
- Support login/account pages
Analytics cookies
- Google Analytics stores cookies to evaluate website performance
- Meta Pixel tracks interactions with ads and website pages
Advertising cookies
- Google Ads cookies track conversions and build remarketing audiences
- Meta cookies allow for ad customization and performance measurement
You can manage your cookie preferences via your browser or through our cookie consent banner.
We are hosted by Thirdbrain SA.
6. Legal Basis for Processing
Under the GDPR, we process your data on the following bases:
- Contractual necessity: to fulfill purchases and provide services
- Legitimate interest: to analyze usage and improve services
- Consent: for marketing and analytics (cookie banner opt-in)
- Legal obligation: compliance with tax or accounting regulations
7. Third-Party Service Providers
We may share your data with:
- Payment providers (e.g., Stripe, PayPal)
- Shipping partners
- Analytics & ad platforms: Google, Meta
- Hosting & IT support providers (e.g. WordPress hosting)
All third parties are contractually bound to protect your data.
8. International Data Transfers
Your data may be stored or processed outside the EU/EEA (e.g., in the USA by Google or Meta). When this occurs, we rely on:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions issued by the European Commission
9. Your Rights Under GDPR
As an EU resident, you have the right to:
- Access your data
- Rectify inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict processing
- Object to certain uses (e.g., marketing)
- Data portability
To exercise your rights, email manager@bmodel.ch.
10. Data Retention
We keep your data only as long as needed for:
- Fulfilling orders
- Legal or accounting obligations
- Marketing (until you opt out)
11. Security Measures
We implement strict technical and organizational measures to safeguard your data, including:
- SSL encryption
- Secure servers
- Access control policies
- Data minimization practices
12. Changes to this Policy
We reserve the right to update this Privacy Policy. Updates will be posted on this page and dated accordingly.
Contact Us
For any questions or to exercise your data rights:
📧 Email: manager@bmodel.ch
📍 Address: BMODEL OÜ, Sepapaja tn 6, 15551 Tallinn, Estonia