From AI Clone to Real Photoshoot: The Story Behind Maily’s Shooting

Previously, you would arrive at a photoshoot without necessarily knowing what the photographer was going to ask you to do. This could create apprehension, misunderstandings, misaligned expectations, and sometimes unpleasant surprises.

At Bmodel, we are changing the way things work by using Artificial Intelligence to prepare the photoshoot, guide its creative direction, and handle post-shooting image processing.

The photoshoot itself remains entirely real, but AI plays a key role both before and after the session.

First, using our own tools, we create a digital clone that closely resembles you, placing it in realistic situations that we will later recreate during the actual photoshoot.

Here is the storyboard we discussed with our model Maily BernHard.

These images are generated by Artificial Intelligence based on a previously agreed creative direction.

We then discuss the results with you, identifying what feels appropriate, what doesn’t, and, of course, adapting the storyboard to your own preferences, expectations, and creative ideas.

Once everything has been agreed upon, we move on to the real, physical photoshoot.

The photoshoot itself takes place in the traditional way, with a real photographer, a real model, and a real camera.

Afterwards, we also use Artificial Intelligence to process and enhance the photographs, performing the same kinds of corrections and retouching that were previously carried out using conventional photo-editing software.